Taken by itself, the CTR can tell you how appealing your ad is by how many clicks it generates – but if you are aiming for conversions, not just viewers, then the CTR alone won’t tell you a lot.įor example, if an ad has a very high CTR yet low conversion rate, it is likely a sign that the audience you’re reaching is too broad, or perhaps the ad message is not properly aligned with the landing page. It does not reflect the conversion rate on your landing page, such as the number of people who completed a form, or contacted your sales rep. Remember, CTR is a measure of how many people clicked on your ad. In short, good CTR has a ripple effect, creating a whole chain of positive results.īut taken together with your other KPIs, CTR is even more powerful. High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. When your ad has good CTR, then this shows Google that it is high quality and interesting to audiences, and your Quality Score will improve. First, high CTR drives interest, engagement, traffic, and possible conversions for your business. When an ad has a high clickthrough rate, it means that many people who see the ad are choosing to interact with it – so they must find it engaging.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |